Design Leadership, Product Strategy, & Innovation Partner
Alex (M.Des) is a product design leader, strategist & coach who specializes in complex problems that exist outside of typical processes or frameworks. Alex has been designing and strategizing products with Fortune 500 companies over the last 12+ years, managing, and building teams that create complex product and service offerings.
Alex is a strong design leader, mentor, and educator who inspires individuals and teams to produce their best work.
12+
years of
design
production
Design strategy, research, prototyping, beta testing, production, launch & optimization
8
years of
product leadership
& strategy
Designed with Fortune 500 companies to strategize, produce and deliver consumer & enterprise-grade digital products
6
years of design
management &
leadership
Managed & resourced design teams; project allocation, culture building, internships, cross-department processes
Recent Experience
=Alex currently works as the Director of User Experience at Hudson's Bay Company – Canada's oldest and most recognized retail brand, sitting across digital leaders across design, product, engineering, analytics, site operations, content engineering and site reliability.
Current Status
Currently employed, but always open to conversations and opportunities to connect!
Resume/CV PortfolioCommunication
email: hello (at) alexmchong.ca
instagram: @alexmchong
linkedin: linkedin.com/in/alexmchong
Professional Background
Product Strategy & Design
agile & lean UX tactics, product visioning & value mapping, service mapping, usability testing, innovation landscape mapping, information modelling, content strategy (6 years)
Design Manager & Educator
design management, project allocation, training & mentorship, learning experience development, advanced design workshops (4 years)
Interaction & Service Design
user research & content strategy, UI prototyping, production design, physical prototypes, IPS, multi-platform interaction models, enterprise-grade software development (3 years)
Agile Product Management
lean startup and lean UX methods, user story generation, scrum/sprint planning, UAT, agile development workflow, priority matrices (3 years)
Startup Consulting
workshops in product strategy, lean-startup, feature prioritization, product management, codebase assessment (2 years)
Design Evaluative Research
masters of interaction design & innovation; user research and evaluative research (2 years)
Formal Training
Master of Design (M.Des) International Masters of Interaction Design & Innovation (2022)National Taipei University of Technology, Taipei, Taiwan
Bachelor of Architectural Studies with Distinction Major in Design (2011); Carleton University, Ottawa, Canada / Study Term Abroad in Stuttgart, Germany
Startup Weekend Chicago 2013 - Winning Team (Apr 2013)
Entrepreneurship/Business Training with Ontario Ministry of Economic Development & Innovation (2007)
