alex m. chong

A way of thinking differently about what design can do — well beyond fixing your process.

I'm a product design leader, strategist and coach. For the past twelve years I've shipped consumer and enterprise software end-to-end — across agencies, accelerators, scaling startups and large product companies — and across the messy parts in between.

Most of the work I'm proudest of doesn't fit neatly inside a process or a framework. It sits in the seam between strategy and craft, where the right answer isn't a deliverable so much as a sharper question. That's the work I want to keep doing, and the work I want to help other designers learn how to do.

Today I split my time between a small number of fractional design partnerships, structured 1:1 coaching with mid-to-senior designers, and the occasional workshop or talk. I write here when I have something I'd be willing to defend in person, and I teach as often as the practice will allow.

I'm based in Toronto. I work remote-first, and I travel for the right room.