Product strategist for technology, communities & learning experiences

Alex is a product experience strategist who specializes in interaction & service design. Alex has been designing and strategizing products with Fortune 500 companies over the last 10+ years, managing, and building teams that create complex product and service offerings.

Alex is a strong design leader, mentor, and educator who inspires individuals and teams to produce their best work.


years of

Hands-on experience with mobile, desktop, television, large-screen interfaces; design-thinking and software production


years of
design lead
& strategy

Worked with Fortune 500 companies to strategize and deliver digital products with design team sizes up to 4 designers up to 8 developers


years of design
management &

Managed & resourced teams of 7 designers; project allocation, team building, internship program, career building & cross-department processes improvements

Recent Experience

Curriculum Architect, Program Manager, and Lead Educator for full-time User Experience Design diploma program at BrainStation (Toronto campus) from January 2017 – June 2019.

Managed and directed design learning experiences (CX) across different campuses and formats of programming (diploma program, evening courses & professional workshops). Designed and implemented systems and mechanisms for product scalability, including curriculum architecture, admissions processes, performance evaluation management and content management.

Current Status

Focusing on advancing own research in Human Computing Interaction Design on the subject of Artificial Emotional Intelligence, at the National Taipei University of Technology (International Masters of Interaction Design & Innovation – 2022 Candidate).

Open to networking and short-term consulting.

View Resume


phone: +1 416 543 2182
skype: alex.m.chong
twitter: @alexmchong

Professional Background

Product Strategy & Design
agile & lean UX tactics, product visioning & value mapping, service mapping, usability testing, innovation landscape mapping, information modelling, content strategy (6 years)

Design Manager & Educator
design management, project allocation, training & mentorship, learning experience development, advanced design workshops (4 years)

Interaction & Service Design
user research & content strategy, UI prototyping, production design, physical prototypes, IPS, multi-platform interaction models, enterprise-grade software development (3 years)

Agile Product Management
lean startup and lean UX methods, user story generation, scrum/sprint planning, UAT, agile development workflow, priority matrices (3 years)

Startup Consulting
workshops in product strategy, lean-startup, feature prioritization, product management, codebase assessment (2 years)

Design-Thinking Research
teaching assistant & pedagogical researcher at Carleton University (2 years)

Formal Experience

Master of Interaction Design & Innovation (M.Des) – Candidate Graduating 2022; National Taipei University of Technology, Taipei, Taiwan

Bachelor of Architectural Studies with Distinction Major in Design (2011); Carleton University, Ottawa, Canada / Study Term Abroad in Stuttgart, Germany

Startup Weekend Chicago 2013 - Winning Team (Apr 2013)

Entrepreneurship/Business Training with Ontario Ministry of Economic Development & Innovation (2007)

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