Product designer & strategist for technology, communities & interactive experiences

Alex (M.Des) is a product experience designer & strategist who specializes in interaction & service design. Alex has been designing and strategizing products with Fortune 500 companies over the last 10+ years, managing, and building teams that create complex product and service offerings.

Alex is a strong design leader, mentor, and educator who inspires individuals and teams to produce their best work.


years of

Design strategy, research, prototyping, beta testing, production, launch & optimization


years of
product leadership
& strategy

Designed with Fortune 500 companies to strategize, produce and deliver consumer & enterprise-grade digital products


years of design
management &

Managed & resourced design teams; project allocation, culture building, internships, cross-department processes

Recent Experience

During the last 2 years, Alex has been focusing inward on his Master of Design's research exploration at the National Taipei University of Technology. His dissertation titled "Self-Regulating Traction Towards Pursuits Through Awareness Prompting" combines principles of self-determination theory and self-regulation behavioral models to propose an interaction that brings awareness to intentions to sustain personal achievement.

Fascinated by behavioural psychology and cognitive sciences, Alex's self-explorations has lead to new insight towards his practices in user-centred design and user research, as well as new applicable methodologies for a richer career coaching and life coaching practice.

Current Status

Alex has returned to Toronto from Taipei City after wrapping up his Master's of Design (Interaction Design & Innovation) and is open for full-time, contract, or consulting opportunities. Now's a great time to reach out!

View Resume View Portfolio of Work


phone: +1 416 543 2182
skype: alex.m.chong
twitter: @alexmchong

Professional Background

Product Strategy & Design
agile & lean UX tactics, product visioning & value mapping, service mapping, usability testing, innovation landscape mapping, information modelling, content strategy (6 years)

Design Manager & Educator
design management, project allocation, training & mentorship, learning experience development, advanced design workshops (4 years)

Interaction & Service Design
user research & content strategy, UI prototyping, production design, physical prototypes, IPS, multi-platform interaction models, enterprise-grade software development (3 years)

Agile Product Management
lean startup and lean UX methods, user story generation, scrum/sprint planning, UAT, agile development workflow, priority matrices (3 years)

Startup Consulting
workshops in product strategy, lean-startup, feature prioritization, product management, codebase assessment (2 years)

Design Evaluative Research
masters of interaction design & innovation; user research and evaluative research (2 years)

Formal Training

Master of Design (M.Des) International Masters of Interaction Design & Innovation (2022)
National Taipei University of Technology, Taipei, Taiwan

Bachelor of Architectural Studies with Distinction Major in Design (2011); Carleton University, Ottawa, Canada / Study Term Abroad in Stuttgart, Germany

Startup Weekend Chicago 2013 - Winning Team (Apr 2013)

Entrepreneurship/Business Training with Ontario Ministry of Economic Development & Innovation (2007)

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